Here’s how most web companies handle the price question: they don’t. You fill out a contact form, wait a day or two, sit through a 45-minute discovery call, and somewhere near the end — if you’re lucky — someone floats a number. By that point you’ve invested half a morning, answered a dozen questions about your business, and told a stranger things you haven’t told your own accountant. It seems like it’s in a effort to hide the fact they don’t have effective communication processes in place.
That’s not an accident. It’s a tactic.
We put our pricing on the website. You can find it in about thirty seconds. This post explains why — and what it changes about every conversation that follows.
Where we learned this — and why we stopped
Before Yeet Websites, one of us spent time as a mortgage broker at a bank. After a few months, it became clear the place was a bit of a scam, and getting out was the right call. But before leaving, there was a front-row seat to how certain businesses use the sales process itself as a pressure tool.
The refinance calls were designed to be atrociously long. Forty-five minutes, an hour, an hour and fifteen — on purpose. Clients would be walked through their finances in exhausting detail: list every debt, row by row, line by line. It was excruciating. The whole thing took so long, cost so much emotional energy, that by the end most people just wanted it to be over. So they said okay.
That’s the wear-down tactic. Not persuasion. Not education. Exhaustion.
Car dealerships run the same play. You want to buy a car and you end up wanting to burn the place down. Three, four hours to buy a stupid car that should take maybe a half hour — and the actual process of buying is ten minutes. The rest of it is time they’re buying. Time they’re using to get you to a yes you might not have said if you could’ve walked in, signed, and left.
We ran a version of this at Yeet, early on. Not maliciously — it’s just how the industry works. “Schedule a consultation.” “Tell us about your project.” Price at the end, if at all, during a call you can’t easily exit.
We switched to posted pricing, and everything got better.
What no surprise fees website design looks like in practice
You can get to our pricing in one click. Homepage, navigation, click “Website Design,” scroll down past the case studies and the overview — the pricing is in the bottom third of the page. Two options. Everything included. No asterisks pointing to a footnote about what “unlimited” means.
Same with the SEO page. You see the information you need to make a decision, the calculator, then the plans.
The pricing isn’t buried. It isn’t locked behind a form. It doesn’t require you to tell us your budget first so we can price to it. It’s there because that’s where it should be — visible, before you’ve committed a second of your time to us.
What’s in the price? For the website subscription: a $600 setup fee, then $130 a month. That’s it. No contracts. No hidden fees for edits that should be included. No invoice at the end of the build with line items you never saw coming. The website design page lays it out in plain language — get a no-surprise quote for a new website and seo too! You can do this before we even talk because we put our pricing on our main pages, plainly listed for you to see. If you want work that’s outside that scope we can create a custom quote as well.
The “no surprises” part isn’t a marketing line — it’s a description of the mechanics. There’s nothing to hide because there’s nothing extra unless you have a complex website. The price is the price. Simple business website, simple pricing structure. Period.
What pricing on the website doesn’t mean
Here’s a nuance worth being clear about: having pricing on the website doesn’t mean the money conversation is over. It just means now you know where you’re starting.
Most small business owners don’t have a ton of experience buying web design. They don’t know what they’re getting for $130 a month until someone explains it. They don’t know how a subscription compares to an ownership build until someone walks them through it. Seeing a number on a page and understanding what that number includes are different things.
What pricing on the website does is simple: it removes the dead-end calls. If it was $300 a month and someone called us after a 30-minute conversation and they can only afford $130 — that’s dumb. We both wasted our time. The number on the page means the basic filter happens before anyone picks up the phone. Okay, I can afford $130 a month. I’ll talk to these people. That’s all it is.
After that first filter, everything else still happens. The conversation about their business, what they need, what the site should do. But here’s what shifts: instead of selling, we’re consulting. “Is this within your budget? You’ve already probably seen the pricing. Okay, great — let me go into what that includes.” That’s a different conversation than “let me make sure you want this before I tell you what it costs.”
One of those conversations starts from trust. The other starts from position.
The sales game nobody names
It’s worth naming plainly what the “call for a quote” model is doing — not because the companies doing it are all malicious, but because once you see it, it’s hard to unsee.
When a company won’t tell you what something costs until after a consultation, a few things are happening simultaneously:
First, they’re qualifying you. They want to know what you can spend before they tell you the number, so the number can move to match what you said. That’s not pricing — that’s pricing theater.
Second, they’re investing your time on purpose. The longer you’re in the process, the harder it is to walk away. An hour-long call with someone who’s really understood your business creates a sunk cost that a number on a web page doesn’t. Some companies build that sunk cost deliberately. The 45-minute debt-listing call wasn’t to understand the client. It was to hold them in place.
Third, they’re filtering out people who ask too many questions before they sign. If you’re the kind of person who wants to see pricing before you schedule a call — and a lot of people are — that model loses you immediately. The “call for a quote” process is self-selecting for clients who are comfortable buying blind. That is not a filter that produces better clients. It produces clients who are easier to sell to and harder to keep.
We’re not interested in that kind of head start.
How we found the pricing pages
There’s a simple reason our pricing is visible, and it’s not a business strategy that came from a consultant or a marketing framework. It’s just that when shopping for anything online, the instinct is to find the pricing before talking to anyone. Filling out a form to learn what something costs is a friction most people don’t bother with — they move on to whoever shows the number.
That’s just how a lot of people are. It’s how we are. So we built our site for people like us.
If you’ve been shopping for web design help and every company you’ve found either has no pricing or routes you through a contact form to get it, that pattern tells you something. The same thing it tells you when a company won’t give you a realistic timeline up front — that their process is built to keep you guessing. It tells you their process starts with information asymmetry — they know what things cost, and you don’t, and that gap is an advantage they’re choosing to keep.
The moment they show you a number, the asymmetry closes. Some companies aren’t comfortable with that.
We are. The number is on the page. The number is the number. Come talk to us and we’ll tell you exactly what it includes.
What a visible price signals
Here’s what we’ve found in practice: the clients who find the pricing on their own, sit with it, and then reach out are different from the clients who get walked to a number at the end of a call.
They’ve already decided the price is reasonable. They’re not coming in to negotiate. They’re coming in to understand. The first conversation isn’t about convincing them to say yes to a number — they already said yes to the number before they picked up the phone. The conversation is about the actual work: their business, their goals, the site.
That shift — from persuasion to consultation — is the whole thing. It makes the relationship start from a different place.
We think a business owner shopping for web design deserves to see what it costs before they give up 30 minutes of their day. Not after a discovery call. Not at the bottom of a proposal that arrives three days later. Before. On the page. In plain language.
That’s not a radical position. It just isn’t standard practice — which is its own kind of information.
If this is the kind of company you’d rather work with, the price is already waiting for you. The rest of the conversation is just figuring out when to get started.
Frequently asked questions about our pricing model
Why do most web companies hide their pricing?
The honest answer is that it’s a sales tactic borrowed from industries that figured out visible pricing loses deals. When you don’t know the number, a skilled rep can anchor it to your budget. When the number is on the page, it either works for you or it doesn’t. Some companies prefer the room to maneuver. We’d rather not need it.
Does posting your price mean there are no other fees?
For our website subscription: $600 setup, then $130 a month. That covers the build, ongoing edits, hosting, support — the whole thing. There’s no invoice at the end of the build that introduces new line items. The price on the page is the price. If something outside the standard scope comes up, we’ll talk about it before we do it — not after.
What if I see the price and have questions before I’m ready to sign?
That’s exactly what the conversation is for. Seeing the price doesn’t start a sales clock. It just means when you do reach out, we skip the 30-minute setup and get into the part that matters — your business. Call, ask what you need to ask, and decide from there. No pressure.
Is the pricing the same for every business?
The subscription price is the same. What changes is what we build for that price — a painter’s site looks nothing like a delivery company’s site, and both take real work. But the cost is consistent because we’re not charging by scope or complexity. We’re charging for the relationship. What you’re getting for $130 a month isn’t a certain number of pages — it’s a web designer who knows your business and maintains the site as long as you need it.