Is SEO dead or evolving in 2026?

Evolving, not dead. AI Overviews and AI search tools have changed how results get displayed, but the underlying work, being findable, trustworthy, and well-structured, still determines who gets cited and who gets clicked.

What's changed is the target. It's no longer just about ranking in a list of blue links, it's also about being the source an AI pulls from when it answers a question directly. The fundamentals shifted focus, they didn't disappear.