This story first broke on July 9, 2026.
UPDATED: as of July 17, 2026, a separate display bug is also showing “no reviews yet” on some profiles while the public review count stays intact, distinct from the original disappearing/blocked reviews issue. (Search Engine Optimization Blog, Search Engine Journal)
Some business owners are seeing reviews vanish from their Google Business Profile with no warning. Google says it’s investigating.
Reviews Vanishing With No Warning, Google Says It’s Investigating
Reports are coming in of reviews disappearing from Google Business Profiles, along with new reviews getting blocked from posting at all. Google has said this is connected to anti-spam measures, but for business owners, it can look like reviews just disappeared for no reason. Fewer visible reviews can mean a lower spot in the local map pack, fewer calls from people comparing you to competitors, and a listing that looks less established than it actually is, right when someone is deciding who to trust.
Protect Your Review History
- Take a screenshot of your current review count and star rating now, so you have a record if something changes.
- If a genuine review disappears, you can report it to Google through your Business Profile, though there’s no guaranteed timeline for a response.
- Don’t assume a missing review means you did something wrong. This appears to be a broader issue, not something isolated to any one business.
If you manage your own Business Profile, checking in on it periodically valuable for your business. If something ever looks off with your listing, having someone to ask beats trying to figure it out alone and if you’re working with a crisis communications agency vs a web design agency, that’s something worth reviewing as well.
Source: Search Engine Land, reporting July 9-10, 2026