Web design agency vs. crisis communications agency: what's the difference?

A web design agency builds and maintains your website, the pages, the layout, the code, the hosting. A crisis communications agency manages how your business responds publicly during a reputation crisis, a bad review going viral, a data breach, negative press.

The two rarely overlap. A web design agency might update your site quickly if you need a statement posted during a crisis, but they aren't managing your messaging or media response. If you're dealing with an active reputation issue, you need a crisis communications specialist, not a web designer.