What are the 7 C's of a website?

The 7 C's are Context, Content, Community, Customization, Communication, Connection, and Commerce, a framework from Rayport and Jaworski for evaluating whether a website works for its visitors and its business.

In plain terms: Context is how it looks, Content is what it says, and the rest cover how it engages people, adapts to them, and moves them toward taking action. Weak in one area, and the whole site feels off even if the design looks fine.