Is it worth making a website for a small business?

Yes, for most small businesses. A website works as a base you own, unlike a Yelp page or Facebook profile you're renting space on. It's often the first thing people check before calling, visiting, or trusting you with their money.

It's worth skipping only if your business runs entirely on referrals or foot traffic with zero online searches involved, which is rare. For nearly everyone else, the real question isn't whether it's worth it, it's what it should cost, and that number depends heavily on what you need.