How much does it cost to set up a small website?

Setup costs for a small business website typically run from a few hundred dollars to $4,000 or more, depending on whether it's a DIY builder, a freelancer, or a professional build with custom design.

The number by itself doesn't tell you much. What matters is what's included at that price: custom design vs. a template, SEO setup, mobile optimization, and whether support after launch costs extra.