Google Search Console now shows how your Instagram, TikTok, X, and YouTube posts perform in Google Search, even if you don’t have a website.
You Can Now See Which of Your Social Posts Show Up in Google
Google added a new, free report inside Search Console that tracks how content posted directly to social and video platforms performs in Google’s search results. Business owners who rely heavily on social content instead of, or alongside, a website can finally see which posts Google is surfacing and sending clicks to, without needing separate tools or their own domain.
This closes a gap that’s existed for a while. Search Console has always shown performance for your own website, but had nothing to say about content living entirely on someone else’s platform, until now.
What to Do With This
- If you have a Search Console account already, check whether this new report is available for your social accounts.
- Look at which of your posts Google is actually surfacing. It may not match which posts perform best on the platform itself.
- If you’re deciding where to spend content effort, this gives you real data instead of a guess about whether your social content shows up in Google at all.
Search visibility isn’t just about your website anymore. Thinking about your full online presence together, site and social both, tends to give a clearer picture than looking at either alone.
Source: Google Search Central